Construction Marketing Case Study: BS4 – Branding, Website Design & Lead Generation Success

About BS4

BS4 is a modern, fast-growing construction company known for its reliability, attention to detail, and high-quality workmanship across residential and commercial projects. As their team scaled, they needed a professional digital presence to match their growing reputation and bring in a steady flow of qualified leads.

That’s where Tapped In Social came in.

The Challenge

Before partnering with us, BS4 faced several digital marketing challenges:

No clear brand identity
An outdated or inconsistent online presence
Low visibility on search engines like Google
Limited lead generation from digital channels
No defined social media strategy

They needed a complete marketing overhaul that reflected their professionalism and drove results.

Our Construction Marketing Strategy for BS4

Tapped In Social developed a tailored construction marketing strategy designed to:

Strengthen their brand image
Increase online visibility
Drive high-quality construction leads
Build a foundation for long-term growth and trust

Here’s how we did it:

1. Brand Identity & Visual Design

We started with a complete branding refresh:

New logo and color palette to reflect BS4’s bold, modern look
Professional design assets for use across the website and social platforms
Clear, consistent brand messaging

2. Custom Website Design & SEO

We designed a conversion-focused website for BS4, optimized for construction keywords like:

“construction company [location]”
“residential building contractors”
“commercial renovation specialists”

Key features included:

Clean UX/UI to guide users to key services
Mobile-friendly design
On-page SEO with optimized meta titles, headings, and content
Portfolio and testimonial sections to build trust

SEO Tip: Every page was optimized for local SEO to improve BS4’s Google ranking in their target area.

3. Social Media Marketing & Management

We created and managed BS4’s social media presence across platforms:

Developed a consistent posting strategy
Showcased behind-the-scenes project photos and team insights
Engaged with local community and industry hashtags
Used social proof to build credibility and grow followers organically

4. Paid Advertising Campaigns

We launched targeted Google Ads and Meta (Facebook & Instagram) ads focused on:

Driving leads to specific services
Retargeting website visitors
Promoting seasonal or high-value offerings

Result: Increased lead volume with a 4.2x return on ad spend in the first 3 months.

Results & Wins

Within 3 months of launching the new digital strategy:

38% increase in qualified leads
60% increase in organic search traffic
4.2x return on paid ad spend
+300% increase in social media engagement
New business from targeted locations

Client Feedback

“Tapped In Social transformed the way we present ourselves online. We’ve gone from relying on word-of-mouth to being a top search result in our area. The new site and branding made a huge difference in our confidence and lead flow.”

— BS4 Team

Ready to Grow Like BS4?

If you're a construction business looking to attract more clients, improve your website, or run targeted ads, Tapped In Social is here to help.

Learn more about us or 📩 Contact Us to start building your digital foundation today.

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