Plumbing Marketing Case Study: Priestfield Plumbing – Website Design & Local SEO Success

About Priestfield Plumbing

Priestfield Plumbing is a trusted local plumbing company offering a wide range of domestic and commercial plumbing services. Known for their reliability, quality workmanship, and quick response times, the company needed a professional website to reflect their growing reputation and help generate new leads in their service areas.

They approached Tapped In Social to modernize their digital presence and improve their visibility in local search results.

The Challenge

When Priestfield Plumbing came to us, they had:

No modern website to showcase services or generate leads
Limited presence in Google search results
No clear online branding
Difficulty standing out from local competitors

Our job was to build a high-performing, lead-generating website that would:

Build trust with potential customers
Highlight their services and testimonials
Rank well for local plumbing keywords

Our Construction Marketing Solution

We developed a custom website and local SEO strategy to position Priestfield Plumbing as a go-to plumbing service in their area.

1. Custom Website Design & Build

We created a fully responsive, mobile-friendly website that reflects the professionalism and reliability of the business. The design focused on:

A clean, trustworthy visual layout
Clear navigation to help users find services fast
Click-to-call buttons and a fast-loading contact form
Service area targeting by integrating location-based language

Each key plumbing service (e.g. boiler repairs, bathroom installations, emergency callouts) was given its own dedicated section for SEO and UX clarity.

2. Local SEO Optimization

We optimized every element of the website for local search visibility, including:

Keyword-rich content for terms like:
- “plumber in [location]”
- “emergency plumbing services [location]”
- “bathroom installation specialists”
Local business schema markup
Integration with Google Business Profile and online directories
SEO-friendly meta titles, descriptions, and heading tags

This helped improve rankings in map packs and organic listings for relevant local searches.

3. Customer Testimonials & Trust Elements

To build credibility, we integrated:

Verified customer testimonials
Trust badges and service guarantees
A gallery of completed work

These social proof elements played a key role in improving website conversion rates.

4. Online Directory & Citation Building

We ensured consistency across all major platforms:

Claimed and optimized Google Business Profile
Submitted the business to key plumbing directories (e.g. Checkatrade, Yell)
Standardized NAP (Name, Address, Phone) across the web for trust and SEO benefit

Results & Wins

Within 60 days of launch, Priestfield Plumbing saw:

+72% increase in local search impressions
More phone calls directly from the website
A significant increase in online quote requests
Improved rankings for “plumber [town/city]” and related keywords

Client Feedback

"Tapped In Social made the entire process simple and stress-free. Our new website looks professional, and we’ve seen a clear boost in local enquiries since going live. Would definitely recommend their team to other trades."
— Priestfield Plumbing

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