How to Market as a Contractor: Proven Strategies That Get Results

Introduction: Why Marketing Matters More Than Ever in Construction

The construction industry is highly competitive, and no matter how great your work is, you won’t grow if no one knows about you. Whether you're a general contractor, roofer, builder, or remodelling pro, you need marketing that brings visibility, builds trust, and drives leads.

At Tapped In Social, we specialize in helping contractors like you generate more qualified leads, boost your online presence, and turn casual interest into booked projects. In this guide, we’ll walk you through the top contractor marketing strategies that actually work in 2025 — and how to implement them to grow your business.

1. Build a Professional Website That Converts

Your website is the foundation of all your marketing efforts. It should look professional, load fast, and be built to convert visitors into leads.

Essentials for a Contractor Website:

• Clear Services: Highlight what you do (e.g., remodelling, roofing, concrete).

• Project Portfolio: Showcase before-and-after images and testimonials.

• Contact Form: Make it easy to reach you (and track those leads).

• Mobile-Friendly: Over 60% of visitors are on phones.

• SEO Optimized: More on that next.

Pro Tip: Use local keywords in your site headers like “residential contractor in [City]” or “commercial renovations [Region]”.

2. Invest in SEO (Search Engine Optimization)

SEO is what gets your business found organically on Google when someone searches for terms like “roofing contractor near me” or “home builder in [City]”.

Key SEO Tactics for Contractors:

• On-Page SEO: Optimize page titles, meta descriptions, image alt tags, and use keywords naturally.

• Local SEO: Set up and verify your Google Business Profile, get listed in local directories, and earn reviews.

• Content Marketing: Write blog posts (like this one!) to answer common client questions and rank for more keywords.

• Backlinks: Get linked from local news sites, construction directories, or supplier websites.

Want SEO done right? At Tapped In Social, we handle SEO for contractors with tailored keyword strategies and monthly optimization.

3. Leverage Social Media the Right Way

You don’t need to go viral. You need to show your work, stay top of mind, and build credibility.

Best Platforms for Contractors:

• Facebook: Great for local reach, reviews, and groups.

• Instagram: Showcase visual work (before/after, time-lapses).

• LinkedIn: For commercial contractors, B2B networking.

• TikTok: Growing in popularity for tradespeople showing behind-the-scenes content.

Post project highlights, time-lapse builds, staff intros, and quick tips. Stay active and local-focused.

4. Use Paid Ads to Get Leads Fast (PPC)

If you're looking to generate leads quickly, Google Ads and Facebook Ads are your best bet.

Google Ads for Contractors:

• Target people actively searching for “best contractor in [City]”

• Run Search Ads with location-specific targeting

• Use call extensions to drive phone leads

Facebook/Instagram Ads:

• Promote your services visually with project photos or reviews

• Use Lead Ads to collect contact info without leaving the platform

Tapped In Social runs smart PPC campaigns that lower cost-per-lead and bring real ROI for contractors.

5. Ask for & Showcase Reviews

Social proof is everything. 85% of homeowners read reviews before hiring.

Tips for Getting Reviews:

• Ask right after a successful project

• Offer an incentive (like a gift card)

• Send a review link via text or email

Make sure to collect Google, Yelp, Facebook, and Houzz reviews — and display them on your website!

6. Build Your Email List and Stay Top of Mind

Most homeowners or businesses don’t hire a contractor the first time they see you. An email list helps you follow up and nurture interest over time.

Ideas for Email Content:

• New project highlights

• Seasonal tips (e.g., prepping for winter)

• Promotions or referral bonuses

• Client spotlights

Use a simple lead magnet like a “Free Home Renovation Planning Checklist” to collect emails from your website.

7. Use Retargeting to Stay Visible

Only 2–5% of website visitors become leads on the first visit. Retargeting ads help bring them back.

Platforms for Retargeting:

• Facebook Pixel

• Google Display Network

These show ads to people who visited your site but didn’t convert. It keeps you visible and builds trust.

8. Track Everything (Don’t Guess, Measure)

Marketing is only valuable if it brings ROI. Set up tools like:

• Google Analytics

• Facebook Business Suite

• Call Tracking Numbers

• CRM Tools (like HubSpot or Jobber)

At Tapped In Social, we track every click, form submission, and call so you know what’s working — and what’s not.

Final Thoughts: The Future Is Local, Digital & Visual

Marketing as a contractor isn’t about flashy gimmicks — it’s about being visible, building trust, and proving your value before the first handshake.

If you’re ready to stop relying on word-of-mouth alone and start bringing in a steady stream of leads, we’re here to help.

Ready to Grow? Let’s Talk!

At Tapped In Social, we specialize in marketing contractors and construction businesses with proven strategies that get results. From SEO and social media to PPC and content marketing, we do the heavy lifting so you can focus on the job site.

Contact us today for a free strategy call and let’s start building your success.